Business Strategy
  When you are running a business it is often difficult to step back from the day to day challenges and take an objective view on the long term strategic direction required to grow profits and maintain success. Our team have experience developing business strategies for large blue chip companies where the benefits are measured in hundreds of millions as well as with agile start ups who need rapid strategy development that can be confidently... Read More »
Research and Segmentation
Insight into customers and what their needs are is crucial to building the right proposition and we are passionate about ensuring that everything is built around the customer. To help our clients understand their customers better we have developed a segmentation model that is based around customer attitudes. This model has segmented UK consumers into a number of identifiable customer segments and can then be deployed in any market and overlaid with... Read More »
Virtual Team
When a new idea is born it is almost impossible to get the experienced team you need to develop it in place immediately. Whether this is because you are a small start up and don’t have access to the resources, or because you have an existing business to run and can’t afford to remove resources from it. We have a broad team of industry expertise that you can draw upon either in an interim capacity, as expert advisors or to set up a full... Read More »
Proposition Development
Using a number of simple tools we can help you map out your product or proposition strategy and help you develop your thinking to build the right proposition for your customers. This can be as simple as facilitation of workshops and teaching you how to use the tools or we can work as a member of your internal teams to fully develop the proposition vision, the requirements and map out the desired customer experience. We have enormous experience in... Read More »