So there we have it. The EU commission has had its say. Three can’t buy O2. Speaking to numerous colleagues in the industry reaction to the news was met by relief (I’ll let you decide which operator that was) through to surprise and disappointment.
I have to say I was in the surprised camp. I anticipated that the EU would insist on ‘remedy’ actions to balance the market and that Hutchison would accept them to win the prize. Why did I think this? Very simply it worked in Ireland and I can’t see why it wouldn’t work in the UK.